About 7DS

When future historians write about the 21st century, they may regard the founding of 7DS Associates as a turning point in the economic history of the United States of America.  Hey, it's possible!

That is in the future, however, and no man knows the future; if he did, he'd make a killing betting on Final Four results.  So in the here and now, the men and women (when we hire some...) of 7DS Associates will be working to make those future histories possible.

We bring a holistic approach to strategy, marketing, and operations.  At least, when our clients let us, we do.  In our view, a healthy organization is not a set of silos and departments operating like independent fiefdoms, but a single unified entity with clear, achievable objectives towards which each of its constituent parts contributes.  While we do work on engagements addressing a problem in marketing, or in operations, we always do so with an eye towards the unified strategic vision of the company.

It makes little sense to talk about operations today without thinking about technology; to talk of marketing without thinking about financials is wasting a lot of time and energy.

We like to look at business problems from a slightly skewed perspective, leveraging the wide range of experiences and skills of our principals and associates, while focusing on the fundamentals.  Marketing isn't techniques and latest buzzwords, but understanding deep human motivations.  Operations isn't playing round after round of org-chart bingo; it is understanding business models, workflow, and key performance indicators.  Strategy isn't born from endless surveys and marketing reports, but from a clear vision of value based on superior capabilities.  And yet, creative thinking isn't learned from a book and too narrow a vision means you often can't see the real opportunities or the real problems coming at you sideways.

And perhaps most importantly, we think business is fun.  Working with smart, driven people is fun.  Making money is fun.  It's fun to set goals and achieve them.  Business is fun.  And we like to have fun.  So... if you hate fun, if you would rather grab the little bunny that is fun and crush its life out slowly with your bare hands... please don't hire us.  Or call us.  Or anybody else for that matter.

For more info on our two partners, look over to the left and click on through to the other side.

Thanks for visiting, and thanks for spending some time with us.

-7DS